An SEO audit refers to a full analysis of all the factors that affect a website’s visibility in search engines. It determines the strengths, as well as the weaknesses of your website when it comes to SEO.
An SEO audit can give you insight into the challenges you’re facing, why you may not be achieving your SEO goals and also realise the strategies your competitors are using to be successful. Based on the results from the SEO audit, you receive a list of recommendations from an SEO expert like AJ Frey (best SEO in Canada), who further implements these recommendations on your behalf, if you do not have your own SEO team.
There are many articles on the Internet for DIY website owners on how to conduct an SEO audit. However, if you’re not tech savvy, or have the time to do a thorough audit, enlisting the services of an SEO expert is the best gift you could give yourself. But how much should you be doling out to an expert to audit your site?
In this article, we are going to list the top rank pricing for SEO audit services in Canada. Check No. 5.
At the top of the list is Ahrefs –a well-known toolset for SEO analysis. Though based in Singapore, Ahrefs is worldwide, including in Canada. They make the top of the list because their prices range from US$99 – 999/month, with a wide array of services, including their SEO site audit tool for DIY web owners.
An SEO site audit tool automatically audits a page on your website — all you have to do is enter your Url. The tool then “crawl” your site before generating a report, which highlights the strengths and weaknesses of a webpage. Other SEO audit tools on the market include Moz, Semrush, Alexa, Serpstat, to name a few.
Most SEO audits have two things in common: They’re too technical and they take DAYS (or even WEEKS) to complete! Ahrefs SEO audits take hours. They do have a caveat: If your website is HUGE, i.e. hundreds of thousands, or even millions of pages—it may take longer than a few hours. However, for most small to medium-sized sites, this should be doable in hours rather than days.
They also give you a breakdown of their SEO audit process:
- Steps 1–4: check for BIG issues (that may be holding your site back)
- Steps 5–9: uncover easy-to-fix on-site problems;
- Steps 10–12: analyze organic search traffic (and find low-hanging opportunities);
- Steps 13–14: backlink analysis (VERY important!);
- Steps 15–16: content audit AND “content gap” analysis.
As well as the “tools” they use during the audit process:
- Google Analytics
- Google Search Console
- Google PageSpeed Insights
- Google’s Structured Data Testing Tool
- Ahrefs (7‑day trial)
- SERP Simulator
- Web Page Word Counter
Ahrefs reports usually include recommendations for optimizing your webpage’s SEO. They also have a $7, 7-day trial for their $99 and $179/month plans.
According to Webfx, whether you’re a small-to-midsize business (SMB) or established enterprise, you can expect to pay between $650 and $14,000 for an SEO audit. Granted, if you’re a larger company with a bigger website, you will have higher SEO audit costs than a startup with a small site.
Like the size of your website, several factors affect the price of your SEO audit. Their figures quoted are also one time prices–but again, depending on the size of the website and other factors.
WebFX also provides SEO services to clients around the world! So whether you need SEO in Boston, or SEO in Charlotte, or Canada, they’ve got you covered.
3. Neil Patel
Well-known marketing expert Neil Patel comes in at #3 because his website generates millions of organic search traffic—about 3.5 million. No ads, only through SEO-optimized content marketing. That qualifies him as an expert on SEO marketing.
According to Neil, there are many aspects he considers when performing a technical SEO audit. These include:
- mobile optimization
- page load speed
- link health
- duplicate content
- crawl errors
- image issues
- site security
- URL structure
- 404 pages
- 301 redirects
- canonical tags
- XML sitemaps
- site architecture
He states that at a minimum, a technically sound website should be secure, quick to load, easy to crawl, have clear and actionable navigation, and not contain any duplicate links or content.
It should also have systems in place to engage users even if they do hit a dead end, such as content created for 404 errors and 301 redirect pages.
Finally, a site should have structured data to help search engines understand the content. This can come in the form of schema graphs and XML sitemaps.
His SEO Analysis doesn’t just point out errors, he says, but gives you step by step instructions on how you can fix each of them. Each SEO report contains video tutorials to step by step instructions.
His prices come with two options: a 30-day money back guarantee on a one-time lifetime payment ranging from $120 – $400 or a $12 – $40/month with a 7-day free trial.
Semrush is a SaaS platform used for keyword research and online ranking data. It’s SEO audit tool can do a full website scan in minutes. If your website is under 100 pages you get your audit free. Their audit report includes Intuitive charts, instructions and directions for:
- Loading speed
- Content issues
- Meta tags
- HTTPS security protocols
- Internal linking
- JS and CSS errors
- AMP implementation
With their SEO checker, you get a quick report card on how your site’s doing from an SEO perspective. That report can serve as a handy resource when discussing with decision makers why a professional SEO audit is necessary.
Their pricing ranges from $119.95/mo for marketing newbies, to $449.95/mo for large agencies and enterprises. Bear in mind, Semrush is a tool, not a person like No. 5. Which brings us to:
5. Best SEO in Canada
SEO expert AJ Frey starts his audit with a web crawl. This procedure is so important that you need to run it first before you do the other steps, he says. Why is this important? Because this is where you identify your website’s problems, i.e., duplicate contents, low word count, unlinked pagination pages, excess redirects, etc.
AJ Frey’s professional SEO audit focuses on in-depth, customized assessment of your entire website by his experienced team of digital marketers.
They use Moz for their audit tool. Other tools to produce a comprehensive audit report include:
- Google Search Console
- Google Page Speed Insight
- Google Analytics
An SEO audit by the Best SEO in Canada delves deep into your marketing data to analyse the meaning and implications of the site’s SEO performance. What you will end up getting is valuable insights, historical contexts (past and present performance) and meaningful recommendations from AJ Frey for what to do next.
If you do not have your own SEO team, AJ Frey offers his at competitive packages to meet every budget. The Best SEO in Canada prices range from CA$599 (for those on a budget) to CA$1499–their best value.
If you’re an online retailer, the team at OuterBox has extensive eCommerce expertise and can deliver one of the most detailed and comprehensive eCommerce SEO audits available. The audit will help you be more prepared and eliminate unknowns when heading into a full comprehensive SEO campaign. Outerbox also offer a free SEO audit quote.
Their SEO audit process begins with their team analyzing your website content, code, structure and more to determine the strengths and weaknesses. They’ll also review your competitors to see what they are doing well and reverse engineer their strategies.
Their SEO audit final report will include all findings along with recommendations and how to find the problems. Their SEO audit process typically takes between 4-6 weeks. However, throughout the process you will work with various team members at OuterBox.
7. SEO North
SEO North has been in the industry for close to a decade, which means they have the experience to create a unique service and withstand the new regulations set by major search engines that may hinder your site’s high ranking.
Also, they base their SEO audit on the developed algorithms, strategies, and links. The digital marketing services allow them to work remotely, and their clients have the option to contact them anytime.Their main tasks in the audit process involve:
- We check and identify the highest performing content.
- Check for any website errors and identify each comprehensively.
- Develop solutions and seamlessly implement them on the site
Markedly, technical SEO Audits are designed to identify technical barriers in the way of your content ranking higher in search results is what their site states. However, what can one get for CA$100– their one-time fat rate?
8. Optimized Webmedia Marketing
And finally, Optimized Webmedia Marketing is also based in Canada. They offer a “Free” SEO Audit, but by their own admission, nothing is truly free and there’s no such thing as “cheap SEO”–you get what you pay for. They’re on the list because they do offer good SEO Audits based on their testimonials–but it costs $150 per hour, which is more realistic than SEO North’s one-time fee of $100.
We can only surmise though that if they\re offering “free audit”, then they are using the foot-in-the-door technique. If so, you can expect to pay anywhere between $650 (low end), $2000 (average) to $5000+ (high end) on a monthly basis, or $100 to $300+ on an hourly basis.
Don’t expect to spend less than $650 if you choose the monthly plan, for according to OWM, they don’t do “Cheap SEO”. Cheap SEO is considered to be anything less than $650 per month and provides the level of “skill, time, and customization that is unique for every single website”.
What An SEO Audit Services Means
It was tough putting this list together because of each’s uniqueness and the wide range of prices offered by each. In most instances it was not a case of which was “cheaper”. But which is more aligned with your goals for your website.
The top rank pricing for SEO Audit services in Canada tried to find the best SEO audit service whether by a team or a SaaS platform.
Unlike many of our competitors, we did not rank ourselves first–as we so easily could. We believe AJ Frey is the Best SEO in Canada because he provides top notch SEO service that places you on page one for your search term. Not many agencies can say that based on their own placement on the search engines.
Important to realize, Ahrefs and Neil Patel offer the best organic results. Semrush will get you on page one with paid SEO, and Semrush is an SEO tool.
Optimized Webmedia Marketing gives more flexibility by offering both hourly and monthly rates, but there’s a grey area, as they offer a “free page audit”, while stating on their blog that the “cost for a manually created audit varies from $1,500 to $10,000, with the average cost in Canada being $2,500”. You decide if this is a foot-in-the-door technique. You decide also if we were fair in our assessment by ranking ourselves No. 5.
Notwithstanding, whether we’re Noi. 5 or No. 1, at Best SEO in Canada, we don’t depend on cheap sales tactics to lure our customers. Our work speaks for itself. The fact you are here means you found us on Google’s page one.
We have done the same for all of our clients. AJ Frey is the best SEO in Canada. If you want him to carry on SEO audit services and optimize it for the search engines, just drop us a line via email, or call us at 1 250 801 6588. You won’t regret it!
Like this article? Why not share with your friends and family. Also leave us a comment in the box below.