Let me ask you something. If you’re Usain Bolt, would you buy a pair of running shoes at a $10 store? Probably not. You’ve heard the admonition, don’t be penny wise and pound foolish.
This lesson could not be more true than when it comes to doing an SEO audit. The last thing you want is to be that guy who constantly goes to the plastic surgeon to fix his nose. If you need something done right, let the experts do it–in this case, the SEO experts.
And millions of people around the world hire experts like AJ Frey for their SEO audits. Still not convinced? Let me ask you? Do you think it is a coincidence that you are here? No, it’s not! You are here because our SEO experts have spent hours auditing our website to ensure that we make it on Google’s page one–which is where you found us.
And that’s just one reason people prefer hiring experts for their SEO audits. We’re the good guys. We believe in sharing information so we’re going to share some more reasons with you. Are you ready? Here then are 5 reasons people prefer hiring experts for their SEO audits. But for the newbie who is just starting out in SEO and has no idea what we are talking about, let’s first define an SEO audit.
What Is an SEO Site Audit?
Well, we are going to presume that you already know that SEO stands for Search Engine Optimization. According to Yakkety Yak (a Chicago-based marketing agency) “an SEO site audit is an analysis of the factors that impact your website ranking in organic search.
This often includes technical back-end factors as well as on-page, content-focused elements that make a website both easier for search engine robots to crawl and easier for people to navigate”. The objective being to understand the ranking of your site and to discover how to increase traffic to your site.
Why is this Important?
A 2020 study (Search Engine Journal) found that the clickthrough rate for websites in the first position on the Search Engine Results Page (SERP) is 25%. For websites in the second position, this number drops drastically to 15%, and 2.5% for websites in the 10th position. And this is all on the first page!!!
Can you imagine what happens when you get to Google’s page 2? This means if your website is not on page 1, the odds are pretty slim for consumers to find you. Why spend money to build a website if not to generate revenue. However, if no one is visiting your site, then it means no leads and ultimately no revenue.
So now you see the purpose of SEO, you can also understand why it’s important to do an SEO audit of your website to ensure it is properly optimized for the search engines.
Why can’t I do it for free?
Good question. Let’s look at free:
We all know that time is money, therefore it is unreasonable to expect an SEO Expert to spend the time to do an audit for free, right? So what’s left? DIY or have a team member who’s not an expert do it. Anyone else who promises free has an ulterior motive, whereby you are going to end up being penny wise and pound foolish.
Note that a free SEO audit will generate incomplete and misleading information, which if acted upon could harm the quality, visibility and profitability of your website. If using a third-party, he/she could provide sales-oriented recommendations to steer you towards engaging with the third-party providing the audit. I.e. “Hire us” and we will fix the problem for you. This we call the foot-in-the-door tactic.
What you will not get for free is valuable insights, historical contexts (past and present performance) and meaningful recommendations for what to do next. The danger of missing these three necessary ingredients is that you can end up making harmful decisions due to a lack of information, the wrong information, or information designed to lead you in a predetermined direction.
Not only will you now have to deal with the financial fallout of an uninformed decision, but you will also have to bear the additional cost of fixing it–penny wise and pound foolish.
Why it is Worth Paying for an SEO Audit
A free SEO audit, as a giveaway, only provides limited useful information in its purpose, scope and strategic value. A paid SEO audit delves deep into your marketing data to analyse the meaning and implications of the site’s SEO performance.
Not only that, but it also presents a “comprehensive picture of how SEO affects overall marketing and business goals, so the audit delivers many times the value of your investment in revenue-driving conclusions”.
Having established that you are now left with a paid SEO audit, let’s now look at the 5 reasons people prefer hiring experts for their SEO audits. Also, let’s give a look how SEO Expert AJ Frey, the best SEO in Canada, can audit your site and ensure your audiences discover you on Google’s first page.
You’re hiring a team of experts
Usually, SEO experts do not work in a vacuum. So what most people don’t know is that when you hire an SEO expert, you are actually getting a team of experts working together to do a comprehensive audit on your website.
You’re getting value for your money
When you hire an SEO expert, you’re actually getting value for your money because he/she is going to evaluate your website based on your unique needs, foci and desired conversions. There is no one-size fits all in SEO, therefore, you cannot use a template to do an SEo audit. Even if you start with a template, it must be customized to meet the needs of that particular website.
You’re getting thoughtful, Informed Insights
You could decide to purchase the SEO tool–which is good, and even the SEO experts use them sometimes. The only problem is, you may not be able to read and understand the outcome. What does “manual actions” and “tracking/analytics” really mean, for example? An SEO expert will give you thoughtful, informed insights based on the outcome after he/she has audited your website.
You can expect to receive quantitative and qualitative information because well-trained experts like AJ Frey are looking through every single anomaly revealed through their SEO audit of your website.
Issues like duplicate contents, excessive redirects, low word count, unlinked pages, etc. are recorded and categorized into subheadings. The SEO audit report will not read like a fill-in-the-blank generic report used by everybody. No, every section of the report will contain thoughtful insights about your website–information that has been obtained from the data collected.
You’re Getting Honest and Forthright Recommendations
After a thorough evaluation, you can expect an SEO expert to provide a prescriptive list of prioritised recommendations tailored to your budget, and one that is easily implemented by you and your team.
Many third-party auditors will give you a description of what’s “wrong” with your website–Usually in the form of a pdf file, and that’s where they stop. However, they will not prescribe the “medicine” needed for your “broken” site.
With an SEO expert, an SEO audit report is not just a pdf file (though you will get that too), but also includes meaningful recommendations that go beyond “check your sitemap” and “improve content”.
The SEO expert will have a conference call or face-to-face meeting with you to discuss the findings of the SEO audit. After giving you honest and forthright recommendations, he/she will answer all the questions you may have concerning the audit and your website. You can expect to get honest feedback.
By the time you finish, there will be no doubt as to what your next move will be. This is another reason people prefer hiring experts for their SEO audits. If you do not have an SEO team, we will gladly assist. We have the best SEO packages in Canada, so you don’t have to worry about your bottomline.
You will avoid Issues with Google
And the fifth reason people prefer hiring experts for their SEO audits is to avoid any issue with Google. If you know anything about SEO you know that Google has a Best Practice manual of the things one can and cannot do in order to rank on their pages.
You’re an upstanding citizen, but unknown to you, when you decided to place your favourite keyword 20 times in your underperforming page Google sees that as a “black-hat” technique and penalises you.
Google no longer accepts keyword stuffing (that’s what they call using a keyword too many times in one article) and so Google’s crawlers notice this on your web pages. What will happen is, you will see your page rank go down instead of rising, which means fewer people will find your page, and subsequently fewer leads and conversions.
As you can see, it’s bad enough If you make a mistake with your SEO campaign–if that’s all you had to worry about: wasted resources. However, your real problem starts when you get entangled with Google. If you’re not experienced with SEO-and most DIY web owners aren’t–you could accidentally conduct black-hat SEO techniques without fully understanding the consequences of your actions.
SEO Experts know all the rules. That’s why they are experts. A part of their job is to understand the ins and outs of the industry, to ensure they never run into legal issues. If they were to conduct “black hat” SEO, they could find themselves in trouble with Google, and you could take legal actions against them.
When It comes to SEO Audit, you could download a free SEO tool and DIY. However, if you did, and if you’re not an SEO expert, you coud not only hurt your bottomline: you could get into trouble with Google and your website could get penalised for inadvertently practicing black hat techniques.
Or, you could hire an SEO expert who will not only conduct a thorough audit of your site, but will also present the results in a timely, well-thought out manner, whether face-to-face or virtually. He/She will go through the results with you in a thoughtful way.
Once through, you will receive a honest and forthright recommendations. So you can make informed decisions. The value you get from hiring experts for your SEO audit will be proportionally more than what it costs, if managed correctly and nurture your business to scale.
If you do not have an SEO team, we can provide SEO services to you, at a fraction of the cost seen on the Internet. Or, if you want to learn more about how search engine optimization can help your business grow, give us a call, or send us an email. AJ Frey is ready to help you!
So there you have it. The 5 Reasons People Prefer Hiring Experts for Their SEO Audits. What are your thoughts? Let us know in the Comments box below.